Profitability of e-commerce
The tenth annual Shop.org report, The State of Retailing Online 2007, conducted by Forrester Research states that e-commerce has come of age and its profitability throughout the channel has stabilized. Eighty-three percent of respondents to the survey reported making more money and 78 percent said they were more profitable than just two years ago. The report found that apparel, accessories and footwear reached $18.3 billion in 2006 for online purchases and is expected to hit $22.1 billion by the end of 2007.
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