Saving Money by Properly Preparing Photos for Web Use

I can’t tell you how many times I visit sites (many of them are client sites) and see these humongous images that take forever to load and think, wow, they really need to fix this! And then I immediately leave the site. My internet is very fast and if it takes me several seconds to [...]

Email Marketing Recommendations

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I’ve seen many clients use MailChimp for sending newsletters and until a few days ago, I didn’t have time to really look into it and try it out. I dove in and set up an email campaign, imported subscribers, designed a template and added the sign-up form to my site in no time and really [...]

What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The [...]

10 Awesome Online Marketing Tips

When you aren’t seeing any orders coming in or when you are starting to bite your nails due to the current economy, it’s a normal reaction to start looking at things that can be cut in the budget like marketing. Marketing should be the LAST thing on your list to cut out. If you make [...]

Profitability of e-commerce

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The tenth annual Shop.org report, The State of Retailing Online 2007, conducted by Forrester Research states that e-commerce has come of age and its profitability throughout the channel has stabilized. Eighty-three percent of respondents to the survey reported making more money and 78 percent said they were more profitable than just two years ago. The [...]

Shopping Carts, Gateways and Payment Processors: Anatomy of an Online Purchase

I get a lot of questions about accepting credit cards, how it works, and why it’s important so here is some information that I hope is helpful for you. Years ago, an exchange of cash was all it took for a customer to make a purchase from a merchant. How things have changed! Today, most [...]